Almost everyone has an email account, and most people check their emails every single day, making email marketing one of the best ways to reach customers and grow your business. If you want to successfully market your business, you must include email marketing into your digital strategy.
What Is Email Marketing?
Email marketing is a marketing tactic that refers to sending out promotional emails about your businesses to a group of people. These people may be your current customers who already support your business or potential new leads. It is a great way to share information about your products or services with your target audience and turn them into loyal customers for your business.
Email marketing is often forgotten about, but it is a tactic that every business should utilise.
The benefits of Email Marketing are:
Allows For Personalised And Targeted Messaging
Email marketing is great to create personalised and targeted messages to your audience. Personalised content in email marketing creates more value for customers, helping them feel more connected to your brand.
It can be super easy to create personalised content in email marketing for your target audience. Just by adding the subscribers first name and unique subject lines, your customers will feel more connected to your brand. You should also focus on creating content that will pique your target audiences interest and encourage them to keep reading.
High ROI
One of the biggest benefits of email marketing is a high ROI. Email marketing is one of the most cost-effective marketing tactics, making it great for businesses of all sizes and budgets. Email marketing is so effective as it is able to reach a large audience for minimal cost. It is also extremely easy to measure as it allows businesses to keep track of data such as open rates, click through rates and conversions.
If you are looking for a low-cost marketing tactic that has major results, email marketing is a great tool to use!
Increase Brand Awareness
Email marketing is a great way to increase brand awareness by communicating to your customers and leads on a regular basis. It helps you to stay forefront in their minds and become loyal customers.
By sending out regular emails to your contacts, you can increase interest around the products and services you offer. It is also a great way to turn leads into customers by keeping them engaged in your business.
Lead Nurturing
Another great aspect of email marketing is lead nurturing. It is a great tool to use for the entire customer journey from lead generation to customer retention. This is because it allows you to send targeted messages at each stage of their journey and build a relationship with them.
Generate Traffic To Your Website
Email marketing is a great tool to increase traffic to your website. By including links to your website and CTA’s, businesses can encourage subscribers to click through and explore your website. This will help increase traffic, engagement and ultimately conversions.
Digital Accord Brisbane
If you are interested in using email marketing in your digital strategy in 2023, contact Digital Accord. Our marketing team in Brisbane will create an email marketing plan tailored to your business and goals. Contact the team today!