QLD Coastal Plumbing is a full service commercial and maintenance plumbing company on the Gold Coast. Our client came to us in June 2020 unhappy with the results they were receiving from a previous provider. We incorporated a full digital marketing strategy that included Google Ads management, Search Engine Optimisation, Facebook Advertising and Social Media Management.
From our initial set up of our campaigns and continual optimisation over 6 months, we were able to decrease their cost per conversion by 57% and increase their overall lead volume by 530%. Our client averaged 37 leads in the first month of management to then seeing an incredible 235 leads.
Increase In Leads
Decrease In Cost Per Conversion
Increase In Traffic
A Search Engine Optimisation strategy was put in place to increase QLD Coastal Plumbing’s Google ranking for localised keywords that are important to them.
A Facebook advertising strategy was implemented to drive traffic to the website while utilising remarketing audience data to retarget content back to users.
Google Ads was utilised for specific location and keyword targeting to capture users at certain times of the day for all services.
McCormacks 4WD are an ecommerce store offering a wide range of off-road accessories and parts. Having little to no online orders through their website, Digital Accord transformed their online presence by implementing an integrated digital marketing strategy. Incorporating a variety of methods to scale their online orders through Google search, Google shopping, social media advertising and social media management.
Through continuous optimisation and trialing a variety of products to advertise, McCormacks 4WD went from having zero online sales to 211 unique purchases in 3 months. We decreased their overall spend and focused on conversion value and return on investment.
Increase In Paid Search Visitors
Increase In Social Media Visitors
Increase In Conversion Value
Digital Accord implemented a variety of Facebook advertising, including boosted posts, catalog ads and remarketing. Continuous social engagement, through regular postings and driving brand awareness across Australia.
A targeted Google Shopping campaign was integrated to focus on specific product brands that increased our clients return on investment and conversion value. Google search campaigns were created to capture local searches around each service.
Sunlover Heating is a national pool heating company that wanted to improve their online presence. Digital Accord offered a full digital marketing strategy that encompassed optimising their Google Ads campaigns to bring through a better return on investment for their spend. Implementing Facebook advertising to capture new customers as well as retargeting purposes. Taking over the social media management to ensure engagement through existing cliental was consistent and in line with all branding initiatives. A SEO campaign was implemented to slowly but surely rise against competitors for the specific keywords most relevant Australia wide.
Sunlover Heating needed their website redesigned to allow for an easier online navigation. Being a national company, they struggled with being able to define different products and services between each state. Digital Accord implemented a GEO targeted website that allowed the website to change and adjust to the customers location. With our sleek website design, smooth transitions through animation and defined call to actions our client was amazed with the response from consumers.
Increase Website Visitors
Increase In Conversions
Decrease In Costs
Implementing Facebook advertising to capture new customers as well as retargeting purposes. Taking over the social media management to ensure engagement through existing cliental was consistent and in line with all branding initiatives. A SEO campaign was implemented to slowly but surely rise against competitors for the specific keywords most relevant Australia wide.
Taking over the social media management to ensure engagement through existing cliental was consistent and in line with all branding initiatives.
A SEO campaign was implemented to slowly but surely rise against competitors for the specific keywords most relevant Australia wide.
GW Homes are leading home builders in South East QLD. For over 50 years, the company has specialised in building stunning custom homes, and boasts a range of designs for all land types.
GW Homes approached us to correct the course of their marketing, which was previously not producing results. In a highly competitive industry, generating a consistent stream of quality enquiries is central to making sales and ensuring business growth. Additionally, the company website was in need of a revamp to act as a powerhouse for converting prospects. Being a business with a strong focus on effective design, the new website needed to mirror this and refresh the previously outdated appearance. With advancements in web coding and numerous updates to the technicalities of online advertising, search engine optimisation was also a key task, to improve the brand’s visibility and boost site traffic. Seamless and enjoyable usability was also important to simplify navigation and information search, and provide an engaging experience for visitors.
Increase In leads
Decrease In Cost Per Conversion
Increase In New Website Visitors
To increase and maintain a high number of leads from quality customer prospects:
We conducted thorough keyword research to identify the most cost-effective and relevant terms to direct site visits.
Ad groups were tailored to the main types of services and succinct but impactful ads targeting primary ‘selling points’
Detailed and highly specific demographic segmentation was implemented to generate the highest reach among the ideal customer.
Century Pools Retail is an agent business of Century Pools Australia, who have been providing fibreglass swimming pools across the Gold Coast, Brisbane & Sunshine Coast region for over 10 years.
Digital Accord developed a holistic digital marketing campaign to accompany the creation of new websites and landing pages in all regions which were being targeted. Search Engine Marketing and Social Media Advertising was implemented to maintain and strengthen brand awareness, and keep enquiries coming through. This strategy saw incredible results in terms of engagement, sales, and process automation.
We also developed a web application solution which automated the company’s entire sales process, whilst also allowing clients to manage and track their pool installation. This has increased sales and customer satisfaction immensely and allowed for Century Pools Retail to provide a better overall pool installation experience for their end customer.
Increase In leads
Decrease In Cost Per Conversion
Increase In Traffic
We continually optimise Century Pools QLD's Facebook advertising to capture new leads through specific audience targeting as well as remarketing back to users who interacted with the website.
The Google Ads campaign was built out utilising the most cost-effective search keywords relevant to the business.
Using audience and demographic data to drill down on the top converting targets to lower overall costs while increasing quality leads through the website.
