Google Ads Management

Drive the right traffic to your website through Google Ads

Bringing more customers to your website isn’t easy, that’s why Digital Accord has a specialised approach in driving the right users to your website through a tailored Google Ads campaign. With the ultimate competitor and keyword research on your specific industry – we work with you to provide the right solution that suits you and your business goals.

Google Search Campaigns

Drive customers to your website through Google search campaigns

Google Search campaigns drive results through the Google Search Engine when customers search for a specific keyword that is related to your business, the plus side to these campaigns is that you only have to pay when someone directly clicks on your ad. With continuous optimisation and conversation tracking – Digital Accord strives to deliver the optimal results for your business.
Google Search campaigns drive results through the Google Search Engine when customers search for a specific…

Google Display Advertising

Drive brand awareness through Google Display Advertising

Flood the market with branding techniques that help you discover the right audience. The display network lets you target strategically when showing messages and ads to your customers. Whether the users have been searching for your products previously but may not have seen your business or users who have been to your website but are still in the research and decision-making phase of their purchase.

Flood the market with branding techniques that help you discover the right audience. The display network let…

Audience targeting can be divided into a few segments:

  • Who is actively researching or comparing the products and services you offer?

    In-Market Audiences allow for detailed targeting on potential customers.

  • Who is your ideal customer? What websites have they been visiting?

    Custom Intent Audiences allow for detailed grouping of keywords and URLs that represent your ideal customer.

  • Who has been actively visiting your website or certain product or service pages on your website?

    Remarketing allows you to specifically capture that user and remarket specific ads or messaging back within certain user durations.

  • Who has specific interests as they browse the web that is close to what you offer?

    Affinity categories allow for wider audience awareness and to drive consideration among enthusiasts.

Google Shopping

Drive E-commerce sales with Google Shopping

Unlike the typical search campaigns on Google, Google Shopping ads are used through merchant centre product data and not selected keywords. If you are a retailer then it is vital to be using this campaign type to promote your online business and local inventory. Google Shopping Ads allow for better-qualified leads and a broader presence of the market which can be optimised with the powerful reporting options available for each product.

Unlike the typical search campaigns on Google, Google Shopping ads are used through merchant centre product data and…

YouTube Advertising

Drive Engagement through YouTube Advertising

Connect with your audience through story telling. With a variety of different campaign formats such as skippable in-stream ads, non-skippable in-stream ads, bumper ads, discovery ads and masthead ads. There are multiple ways to reach your audience and effectively showcase your brand or product.

Connect with your audience through story telling. With a variety of different campaign formats such as skippable in-stream ads….

242%

Increase In leads

40%

Decrease In Cost Per Conversion

74%

Increase In New Website Visitors

Frequently Asked Questions

Google Ads is an advertising platform that allows you to showcase your product or service when a user searches through Google. Google Ads allows you to create awareness and increase traffic to your website for users interested in your services.

Yes – every business big or small will benefit from utilising Google Ads. Whether that be through Google Shopping, Display, Search or Video. There are options for every business dependent on your business goals.

Google Ads is pay for click, dependent on your goals and the set up of your Google Ads account. A daily budget is applied within the account for the use of clicks per day on your ads. Digital Accord charge a management fee for the set up of a proper campaign and continually optimise campaigns to bring through the best return on investment for your money.

Depending on your goals, we generally start seeing results within the first month of setting up a new campaign. With continuous optimisation within the campaigns, you will see ongoing improvements and return on investment. 

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