Businesses in Brisbane often focus on social media, Google Ads and branding but forget about the importance of having a good website. When potential customers land on your website they make a decision about your business within 0.05 seconds! This means the way your website looks and performs is incredibly important otherwise you will struggle to get customers to stick around and convert.
We asked the team at Digital Accord in Brisbane; the 4 biggest issues businesses websites have that are affecting their conversions.
Slow Load Times
When a website takes too long to load, potential customers will become frustrated and ultimately click off the page without even finding out about your business, purchasing, or filling out any contact information. Research has found that even a one-second delay in page load will result in a 7% reduction in conversions.
A visually appealing design is crucial for capturing the attention of potential clients and influencing conversions. Obnoxious fonts, colours and general aesthetics can do just as much damage as load times and user experience. 38% of users will leave your website if the layout or content is not appealing.
Hard To Navigate
Poor website navigation can lead to a high bounce rate and low conversion rates and frustrated customers. Your website should be user-friendly to encourage visitors to stay, explore and convert. Content should be organised into categories that are straightforward and easy to understand to guide potential customers towards the information they want with minimal effort.
59.16% of global website traffic is from mobile users. This means your website must be compatible with phones otherwise you may lose over half of your potential customers. Some of the most common responsiveness issues that may occur are unreadable fonts, elements sitting too closely and difficult page navigation.
What Potential Customers Look For In A Good Website
Imagery on websites helps to capture the attention of visitors. People prefer imagery over text, as it can be more engaging and convenient. It is important to have high quality and relevant imagery on your website.
Quality content is incredibly important on your website as it provides value for potential customers. Website visitors enjoy clear, concise, and engaging content. It should also be designed with both people and search engines in mind, to help convert users.
Easy To Navigate
Ease of navigation is an important factor of user experience on a website. Customers prefer being able to easily explore your page and find out information about your business. An easily navigable website increases the time a visitor spends on your website which can lead to more conversions.
Potential customers enjoy seeing customer testimonials and location transparency as it helps to build trust between customers and businesses.
Our website designers in Brisbane are dedicated to providing stunning designs and user-friendly websites that will keep customers engaged and ultimately convert into sales and clients. Unlock the potential of your brand with a new website, contact Digital Accord today!