Why Is Email Marketing Important?

As Digital Marketing strategies continue to develop, it’s important to stay up to date with the current trends and strategies. To date, approximately 4 billion email accounts are utilised. This number is predicted to significantly increase to 4.6 billion users in 2025. Of these users, 99% consumers check their email every day. As a company you have a chance to take advantage of these surprising statistics

Reach a Larger Audience!

So, you already have a social media presence? Who can email marketing reach that you don’t already?

Social media is an amazing tool to be able to interact with your audience and strengthen relationships with your consumers. Although it is an amazing steppingstone to reach your final goal, a conversion. Email marketing provides you with an opportunity to convert people into members or returning customers. Therefore, you can send traffic to your website and improve your SEO at the same time. Why wouldn’t you want to?

Create Custom Content

Email marketing allows you to customise your campaigns. This can be as simple as using their first name in the email. You can also go the extra mile and create individualised content based on your segmented audience. This will ensure you are sending the right emails to the right people at the right time.

Improve Your Sales

Email marketing can be so much more then just a marketing tool. You can improve your sales as well! 59% of marketers say that email has been their biggest source of ROI. Email marketing allows you to display your products or services after your customers have abandoned their shopping carts at the last minute. Or it can be an important opportunity to drive sales through a special offer to your customers.

Send Timely Campaigns

We know the countdown to Christmas has begun for many businesses. Email marketing will allow you to take advantage of this period by sending out information about your products that are hot this summer! Email marketing allows you to create a loyal customer base of returning customers. You can provide value to your customers even when they are purchasing products. If you are consistently providing value to your customers, they are more likely to pay attention and in the long term they are more likely to purchase your products and services.

Action Oriented and Measurable

Your emails are transactional by nature which can be used to increase your website traffic. Whether you've noticed or not, everybody is trained to do something with an email; reply, forward, sign up or even buy!

Transactional emails have 8x more opens and clicks compared to other types of emails.

Email marketing software allows you to track your emails to see which links were clicked and how many people unsubscribed from receiving your emails. This allows you to get a picture of how your marketing material is tracking. Therefore, your campaign can be adjusted and improved consistently. Removing any guess work!

Get started today to find out how email marketing can help your business’s marketing strategy. Contact us to take the first step!

Start now by connecting with our team