Your brand identity is everything that your company is visually. From the moment a customer interacts with your website or your social media accounts they are able to make judgements based on your branding design. That means your visuals are important! Whilst the content of your website is important your visuals will be the real attention grabber!
Professional and distinctive branding conveys a well-established and trustworthy company. Building confidence through your social media platforms is largely reliant on your companies branding. Investing in your visual brand can be the difference between a sale or a pass.
A consistent and clear brand allows for your brand to be easily identifiable through all marketing avenues. Colours, fonts and tones are the foundation of your branding identity, they set the tone for your company’s story. These elements will be developed into all of the branding materials for your company – letter heads, business cards, landing pages and your custom design website Brisbane.
Your logo is your first opportunity to win people over. Ideally you want to be able to build on this to connect your logo instantly to your brand. As your brand grows it will be familiar to a larger range of customers, familiarity creates a trustworthy customer service base.
Your logo will become the things your audience looks for the most. If your logo is not one that stands out from the crowd you will be missed by your audience.
Creating a strong brand identity is important to be able to achieve a distinctive brand. Without a distinctive, clear brand asset it’s impossible to stand out from the rest.
Find out about more of Digital Accord's Branding and Design work here!