Kooringal Homes was established as a division of GW Homes, focused on offering a range of affordable, preset home designs. The company is also within the home building industry in South East QLD, and provides house packages with tiered inclusions levels. This innovative approach sets the brand apart from other builders and GW Homes, which rather focuses on custom homes and more luxury designs.
As the business – ‘Kooringal Homes’ – was new to the industry and completely unfamiliar to people, our project involved much of the brand launch activity. A website was required to be created from scratch that would thoroughly convey the company’s mission and appealing points of differentiation from the well established collection of other home builders in Queensland. In a highly saturated market, it was essential to quickly build widespread awareness among the target audience, who are individuals seeking highly affordable homes with designs that are modern but simple, to provide a faster, more hassle-free building experience.
To enable a fun, smooth user journey where finding out about the business, browsing home designs, and contacting the company are all actions made as simple as possible to complete
To launch the Kooringal Homes brand with high reach and strong engagement, and create a steady inflow of enquiries
Social Ads & Paid Search driving 80% of site traffic during brand launch
836 new website users in first 2 months
Google Ads average Top Of Page Rate of 68%, ahead of major competitors
39 Conversions Per Month
847 Engaged Facebook Users per month
35% Email Open Rate & 26% Click Rate