A bounce rate refers to the time a user spends on your website before exiting. This information can be discovered through your google analytics. If your website can be easily discovered and you have a good SEO ranking, perhaps there may be something off about your website. If you are experiencing a high bounce rate there are a number of reasons why people are leaving without making an action. Luckily most of these can be easily fixed!
Improve Your User's Experience!
The design of your website is important! Making sure your website is easy to navigate for your customers is crucial. Your design includes the image, texts, colours and the placement of your chat bars and pop-up windows. For example, having the chat box cover some important information will potentially impede your customer from making an action. The convenience of your website will also play a role in bounce rates. If your customer is unable to find what they are looking for, your bounce rate may be significantly higher.
Tips to reduce bounce rate:
- Easily readable font – both colour and style
- Do you have good placement and timing of your popups?
- Are your call-to-action buttons placed conveniently for your customers?
- Is your website easy to navigate?
- Is the content accurate and engaging?
- Make sure your website isn’t too busy – less is more!
Is Your Sites Speed Impacting the Bounce Rate?
One of the most common reasons users leave a website is due to the speed of the website. If your website is slow, your users may abandon it for a website that loads quicker. Similarly, if your content is not structured in a way that your users can find what they are looking for quickly they may also abandon the website.
How to Structure your Content?
As our consumers are more time poor then ever before, insuring you have eye-catching content is important! Your content should be designed in a way that catches your audience’s attention to reduce bounce rate. For example, utilising headings and subheadings will ensure that your user can easily navigate your website. This will segment your content, ensuring it is easy to read for your customers.
Make Your Website Mobile Optimised!
It’s important to consider the devices that your users are using to engage with your website. Users that use mobile devices are more likely to bounce then desktop users. This means that your content needs to be a responsive design that can easily be navigated by a finger.
How to make it mobile friendly:
- Use a large and readable font
- Appropriate spacing of links
- Choose a mobile-responsive design
- Keep the design simple
- Avoid popups
- Test the website on your mobile device!
- Use Google’s mobile friendly test to see how your website looks to your users
Want to reduce your bounce rate? Contact us, Digital Accord, the leading Brisbane website development agency today to see how we can redesign your website.