How to Re-Engage Your Audience and Convert More Leads into Sales

Remarketing and retargeting are two great marketing techniques that help businesses re-engage with their audience and convert more leads into sales. Both strategies allow businesses to target customers who have already interacted with their brand, whether it be through their website, social media, or email marketing. At Digital Accord, our goal is to help you reach these potential customers. Our Brisbane based team are on hand to offer support and garner results.

Remarketing in simple terms in advertising to people have previously shown an interest in your company. It is a popular method to target users that have visited your website previously or interacted with your brand. A user you could use this technique on for example could have a product in their cart from your website but didn’t follow through with a purchase. You could then display ads to this user on other websites they visit, this will remind them of your brand and motivate them to venture back to your website and complete an order.  

What is Retargeting? 

Retargeting is a technique that targets users who have shown an interest in a particular product or service but haven't completed a purchase. A user who visited your website but didn't make a purchase is an ideal target for retargeting. Once a cookie is set in their browser, you can use this to retarget them later. By displaying ads to these users across other websites they visit, you can remind them of the product they were interested in and encourage them to complete their purchase. 

Remarketing and Retargeting benefits include:  

  • Increased Conversions: Targeting users who have already shown an interest in your brand, you're more likely to convert them into paying customers. 
  • Cost-Effective: Remarketing campaigns tend to be more cost-effective than traditional advertising methods as you're only targeting a smaller, more specific audience. 
  • Brand Awareness: By displaying your ads to users who have already interacted with your brand, you're reinforcing your brand message and increasing awareness among your target audience. 
  • Personalisation: Allows you to display ads that are specific to the user's interests, making them more likely to convert. 

Example of Remarketing and Retargeting to implement. 

  • Facebook Ads: Facebook Ads is a powerful platform for remarketing and retargeting as it allows you to target users based on their behavior on your website or social media pages. 
  • Dynamic Remarketing: Dynamic remarketing allows you to display ads that are specific to the user's behavior on your website, such as the products they viewed or added to their cart. 
  • Email Marketing: Email marketing is a great way to retarget users who have abandoned their cart or haven't completed a purchase. By sending them targeted emails with personalized offers, you can encourage them to return to your website and complete their purchase. 
  • Display Ads on Google's Display Network: Google's Display Network allows you to display ads to users who have previously visited your website or shown an interest in your products or services. 

If you’re not sure where to start with your marketing strategies or are seeing no results, Digital Accord offer a range of services to take your marketing to the next level. Get in touch with our team today!  

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