Have you had customers interact with your website but not purchase anything? Remarketing allows you to reach out to your customers that have previously visited and interacted with your website. This is important as it gives you another opportunity to get a conversion. Therefore, you will stay at the forefront of your audience’s mind.
Benefits of Remarketing?
- Target people who are already interested in your business
- Target an audience that is more likely to convert
- Keep you brand at the forefront of interested audiences
- Suitable for all industries
- Comes in a variety of ad formats
- For e-commerce brands, this allows you to remarket specific products that your customers viewed on your website
Google Display Network
Google Display Network allows you to display ads to potential customers that have already interacted with your business via your website, app or YouTube videos. If customers have been looking at a product on your website but didn’t follow through with the purchase, you can remarket. Set-up ads that will show them the same product that they had been previously looking at to ensure your brand stays at the forefront of their mind.
Similarly, you can create a Facebook Pixel that is located on various pages that you are able to generate data from. You can create a custom audience of customers that have engaged with your web pages. From this you can make relevant advertisement based on their actions and interests.
Organic Remarking Through Email
If you are utilising email campaigns, your emails can allow you to reengage with your audience. Dividing your mailing list up into customers who have opened the email versus those who haven’t allows you to target specifically what customers may want to see. Targeting those who haven’t opened your email allows you to provide them with eye catching content to get them engaged with what you are selling.
Remarketing campaigns have the potential to ensure no customers fall through the cracks! Strategic remarketing strategies can increase your conversion rate and encourage sales.
If you are in need of a strategic remarketing plan, our team can help reach your goals. Contact us today!