What we did

  • - Website design & development
  • - Digital Marketing
  • - Cloud Hosting
  • - Business IT
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About the client

GW Homes are leading home builders in South East QLD. For over 50 years, the company has specialised in building stunning custom homes, and boasts a range of designs for all land types, from small or narrow lots to sloping blocks. As an award-winning, family-owned company, GW Homes have completed thousands of residential homes and commercial projects.

01

The Problem

GW Homes approached us to correct the course of their marketing, which was previously not producing results. In a highly competitive industry, generating a consistent stream of quality enquiries is central to making sales and ensuring business growth. Additionally, the company website was in need of a revamp to act as a powerhouse for converting prospects. Being a business with a strong focus on effective design, the new website needed to mirror this and refresh the previously outdated appearance. With advancements in web coding and numerous updates to the technicalities of online advertising, search engine optimization was also a key task, to improve the brand’s visibility and boost site traffic. Seamless and enjoyable usability was also important to simplify navigation and information search, and provide an engaging experience for visitors.

02

The Solution

Website Design

To produce a modern, innovative, and highly user-friendly design

  • Firstly, we discussed with the team at GW their ideas and vision for the new website.
  • We focused on communicating the roots of the business and creating a personal story, through a unique and flowing ‘About Us’ page
  • We showcase the portfolio of homes according to the general style, and type of land on which it is best built, to provide a comprehensive and aesthetic presentation of the range of home designs
  • Our team of designers then developed web pages to showcase the business and portfolio of homes
  • As the company’s forte, a Custom Homes gallery and selected projects show beautiful imagery and descriptions, to highlight the realm of possibilities and quality of work
  • Our talented coding experts ensured the site is optimised for seamless and dynamic navigation, and contact info is centrally accessible

Digital Marketing

To increase and maintain a high number of leads from quality customer prospects

  • Search Engine Marketing on Google and Facebook Ads were set up to drive increased website traffic, on top of organic
  • We conducted thorough keyword research to identify the most cost-effective and relevant terms to direct site visits
  • Ad groups were tailored to the main types of home builds and succinct but impactful ads target primary ‘selling points’
  • Detailed and highly specific demographic segmentation was implemented to generate thehighest reach among the ideal customer

03

The Result

145.5% increase in
Engaged Users on Facebook

2,250 new website users in first
month (40.5% organic)

40 Google Ads
conversions in first month

31 Facebook Leads in
first month

594% increase in
Facebook Post Reach

47% Email Open
Rate