Are you wanting to reach a larger audience? Try experimenting with In-market audiences to be able to reach a larger audience! In market targeting allows you to advertise to people that are already in the market for what you have to offer. This potential audience is filled with customers who are already considering buying something that you have to offer.
In order to put customers in your in-market targeting, Google considers their clicks on related ads and conversations as well as content from sites that they are visiting. This allows Google to categorise customers that will be most likely to interact with your products.
How can this benefit your business?
Reaching a larger audience is of course going to benefit your conversions. This will allow for better sales and conversations with your customers. Google’s in-market audience allows you to leverage real-time data. This will allow you to offer your products and services at the right time to the right audience. In-marketing can be used in conjunction with remarketing to be able to drive high quality users to your website.
For example, if you are an electronics company and you are looking at targeting customers who are in the market for a new computer. Google will help you locate potential customers that are looking at ads related to computers, exploring relevant searches, looking for customer reviews, computer reviews, etc. and predict whether they are ready to purchase a computer. You can even tailor your ads to be specific to customers that are ready to purchase a computer.
Reach potential customers while they are currently researching and comparing products and services. In-market audiences include:
- Apparel and Accessories
- Auto & Vehicles
- Baby & Children's Products
- Beauty Products & Services
- Business Services
- Consumer Electronics
- Consumer Software
- Financial Services
- Gifts & Occasions
- Home & Garden
- Real Estate
- Sports & Fitness
If you’re ready to expand your customer reach, contact us to find out how we can help today!