The insights page allows you to stay on top of the trends that are relative to your business. Google is beginning to roll out new features on the Insights page which will help drive better performance.
Demand Forecast (beta)
Google has previously allowed you to view the search trends that help understand your consumer demand. Now, you can see forward looking trends with demand forecasts. Google does this by combining machine learning technology with past search trends. This will help predict future search interest for your business over the next 6 months.
On the right side of the page will display the trend details that are predicted to increase. These insights will be able to help you plan out your budget, marketing and merchandising plans to ensure you are meeting the demands of your consumers.
Consumer Interest Insights (beta)
This will allow you to better understand how consumers find you on search by aggravating and anonymizing the top-performing search query themes that drive performance in your campaigns. This will show the amount of people that searched for each theme, the growth and how it performed in your account.
Audience Insights
Audience Insights will allow you to get to know your customers through their interests and affinities. This even includes the creatives that resonates the most with them. For example, if you were a Digital Marketing company you may find out that people interested Social Media Marketing Brisbane may be interested in the headline “10 Tips for Reaching a Larger Audience” and 57% of the audience converter in the campaign.
Change History Insights and Auction Insights (beta)
There will also be a few changes to the history and auction insights within the insights page. These changes will help you understand how shifts in auction competition or changes you make may impact your accounts performance.
Many businesses have already begun using the Insights page to help drive their businesses growth. For example, Etsy saw an increase in search terms which helped them merchandise their website to accurately reflect the demand. This in turn resulted in a 49% lift in sales for Google Search and Shopping campaigns relative to the search term demands.
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