What we did

  • - Website design & development
  • - Digital Marketing
  • - Cloud Hosting
  • - Business IT
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About the client

Barrier Reef Pools is Australia's largest manufacturer & distributor of fibreglass swimming pools. The company have been awarded the Australian Standards 5 Tick Certified Product Award, providing the highest quality fibreglass pool on the market. Barrier Reef Pools developed a state of the art manufacturing facility and have a dealer network covering all States, as well as worldwide exporting.


The Problem

Digital Accord were approached by Barrier Reef Pools to build a fully customisable Web Application front end to back end for their end users and dealers. This was important to allow for full automation of their building process, encompassing sales, ordering, and marketing material. Additionally, a new website was necessary to develop with integration of this portal. Despite the company’s strong reputation in the industry, ongoing marketing was important to keep brand awareness high and enquiries coming through, so we developed a digital marketing strategy to best achieve these objectives.


The Solution

Web Design

Digital Accord developed a fully customisable and mobile friendly front end website to assist with Barrier Reef Pools marketing campaigns. This website not only included a front end website, however a back end portal for their agents to be able to assist with ordering of pools through their factory, as well as all marketing documentation. This allowed for a streamlined process for agents and staff alike, where information was acccessible to designated users. Digital Accord also developed an in-depth marketing strategy which continues to produce excellent results for Barrier Reef Pools and their Agent businesses.


The Result

90% Of New Users Each Month

Average 5000 Users Per Month

Average 50 Conversions Per Month

Average 10% Click Through Rate