Barrier Reef Pools is Australia's largest manufacturer & distributor of fibreglass swimming pools. The company have been awarded the Australian Standards 5 Tick Certified Product Award, providing the highest quality fibreglass pool on the market. Barrier Reef Pools developed a state of the art manufacturing facility and have a dealer network covering all States, as well as worldwide exporting.
Digital Accord were approached by Barrier Reef Pools to build a fully customisable Web Application front end to back end for their end users and dealers. This was important to allow for full automation of their building process, encompassing sales, ordering, and marketing material. Additionally, a new website was necessary to develop with integration of this portal. Despite the company’s strong reputation in the industry, ongoing marketing was important to keep brand awareness high and enquiries coming through, so we developed a digital marketing strategy to best achieve these objectives.
Digital Accord developed a fully customisable and mobile friendly front end website to assist with Barrier Reef Pools marketing campaigns. This website not only included a front end website, however a back end portal for their agents to be able to assist with ordering of pools through their factory, as well as all marketing documentation. This allowed for a streamlined process for agents and staff alike, where information was acccessible to designated users. Digital Accord also developed an in-depth marketing strategy which continues to produce excellent results for Barrier Reef Pools and their Agent businesses.
90% Of New Users Each Month
Average 5000 Users Per Month
Average 50 Conversions Per Month
Average 10% Click Through Rate