Barrier Reef Pools Retail is an agent business of Barrier Reef Pools Australia, who have been providing fibreglass swimming pools across the Gold Coast, Brisbane & Sunshine Coast region for over 10 years.
Barrier Reef Pools Retail approached Digital Accord for a unique marketing strategy in order to grow and expand the installation side of their company. When Digital Accord was approached regarding their ongoing marketing strategy, website design was lacking, business processes were not automated, and their overall ranking on Google and performance on Social Media channels was below par. This in turn resulted in poor return on investment.
Digital Accord developed a holistic digital marketing campaign to accompany the creation of new websites and landing pages in all regions which were being targeted. Search Engine Marketing and Social Media Advertising was implemented to maintain and strengthen brand awareness, and keep enquiries coming through. This strategy saw incredible results in terms of engagement, sales, and process automation.
We also developed a web application solution which automated the company’s entire sales process, whilst also allowing clients to manage and track their pool installation. This has increased sales and customer satisfaction immensely, and allowed for Barrier Reef Pools Retail to provide a better overall pool installation experience for their end customer.
Average Post Reach of 136,000 per month
Average 2,050 website users per month
Social Channels drive 27.5% of website traffic
Average 25 conversions per month
Average 2,300 Engaged Users on Facebook per month