5 Common Website Design Errors

Consumers make a judgement about your website within the first 0.05 seconds. That means your websites first impression is crucial to ensure you do not have a high bounce rate. Find out how you can reduce your bounce rate by improving the below:

1. Don’t Over Do-It!

With website design, less is often more. Crowding your website home page with bright colours and images may overwhelm your customer. No breaks in your text, numerous different styled fonts, various columns or large images may also leave a bad taste in your visitors mouth. Website that have sleeker designs are much more likely to attract consumers. Good websites segment their content to allow for smaller digestible sections for the consumers. Therefore, none of your content is competing against the other.

2. Lack of Responsive Design

A responsive mobile-friendly design refers to a website that can automatically adopt to whatever screen the user is using. This may include their phone, iPad or laptop. This is a crucial element for any business, as consumers are constantly using multiple devices. As mobile devices continue to become more and more popular, if your website isn’t compatible people won’t access it. Google offers a mobile-friendly test tool to access how your website looks to mobile users.

3. Long Loading Times

Your vistors time is crucial. If your website takes a long time to load, they are most likely to bounce. Google has recommended your website to load in less then 2 seconds, otherwise you run the risk of a high bounce rate. Unoptimised images is usually the most common reason for website slowness. Utilising JPEG images may be a simple way to increase your websites loading time. Utilising themes and templates may also impact the speed of your website. Digital Accord would recommend a custom designed website to maximise website speed.

4. Unnecessarily Hard Navigation

 Your users experience should be at the top of your considerations list when designing your website. If your customers aren’t able to find important buttons, how can they interact with your products or services? Therefore, creating easy to follow navigation will increase your user’s experience. This may include utilising a navigation bar at the top of the page or a side bar with links to important pages. Ideally your user should be able to find everything they need with click of only one or two buttons.

5. Hard to Read Text

The text on your website may be one of the most important things to identify on your website. If your font colour, style or size is hard to read, your user is most likely not going to read it. No one likes to read yellow font in a cursive style. Using dark font on a white background has been proven to be most popular among users. Segmenting your font into smaller sections will allow you user to easily digest the information you are presenting them with.

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